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Xinhua | Updated:2017-08-01 10:12BUJUMBURA – Driving on streets of Burundis capital city Bujumbura, one can see StarTimes orange advertising boards standing on the roadside. Currently, more than 90 percent of the citys digital television (DTV) users choose StarTimes, said Chen Yongzheng, general manager of StarTimes in Burundi.The Chinese companys market share is over 85 percent in the whole country, according to him.”I choose StarTimes because it has good channels, including childrens channel, also because of the price, which is cheaper than other companies,” 31-year-old technician Edouard Nduwimana told Xinhua.StarTimes service is also better than other companies, he added.”I use StarTimes because it has many channels including channels for children. The cost is the lowest. The quality is also good,” said Irakoee Annick, a Burundian businesswoman.According to Chen, the Chinese media group has lowered the barrier of using DTV in Burundi, which was only for the rich before 2010 when StarTimes entered the market. Besides offering DTV with lower price, it provides customers with good after-sales service, he said.”Our aim is to make every family in Africa afford the DTV, and share benefits of the DTV,” said Chen.According to the World Bank, Burundi is one of the five poorest countries in the world, where nearly 64.9 percent of the population live below the poverty line.The Burundian economy is heavily reliant on agriculture which employs 90 percent of its population, though cultivable land is extremely scarce, said the bank.StarTimes now has more than 4,300 staff members in Africa, of which about 96 percent are Africans.Longin Bizimana is one of them.”StarTimes introduces some Chinese here, who are the heads of the company. But there are Burundian people in different departments, who can also make decisions,” said Bizimana, who is the head of the marketing department of StarTimes in Burundi.”StarTimes is not for foreigners. Its for Burundians. Chinese and Burundians integrate very well in the company.”According to him, StarTimes helps Burundian people to be able to watch the TV. “For example, StarTimes does promotions, thus reduces the TV price. Because many Burundian people dont have much money, StarTimes tries to make people to be able to watch TV at a lower price,” he said.With assistance from the Chinese government, StarTimes is now working with the Burundian government to carry out digital transformation for the national TV network, making it possible for the Burundians to enjoy TV programs with better image quality.The company plans to provide free services for poor households and make donation to transform TV signals for those in need.”Burundis economic growth is possible thanks to investments. The Chinese investments have been contributing to boosting Burundis economy,” said Cyprien Mbonimpa, a Burundian professor of international relations, who is also a former foreign minister of Burundi.”The Chinese investments not only contribute to Burundis economic growth, but also contribute to the well-being of households which are hired by companies built by Chinese people in Burundi,” said Mbonimpa.According to him, China remains consistent in its assistance to the landlocked country.”China respects the independence of other partner countries and as the Chinese aid is increasing in the context of the south-south cooperation, the Chinese aid could be more important,” said the former minister.Related StoriesChinas StarTimes launches digital TV project in rural KenyaStarTimes sees huge growth in AfricaStarTimes adds African touch to Beijing film festivalStarTimes subscribers in Africa top 2.5 millionGuo inspects StarTimesPhotoColumbian model obtains success in ChinaOrnamental lotus flowers grow farmers earnings 20 timesGraduate brings sweet smell of lavender to North ChinaChina could become first country to stop using paper moneySomethings fishyBody building boom energizes fitness industry in ChinaMost Viewed in 24 HoursState Council NewsPremier Li urges more efforts to attract foreign investmentPremier Li urges more efforts to attract foreign investmentTop 10Top 10 countries where people spend most time on smartphonesEditors picksSOEs steps up deleveraging via debt-to-equity swapEconomic indicators for first half releasedChina DataLeading economists gaze into crystal ballQ&A With CEOWear it wellSuper cool FinnishSpecial2017 Summer DavosChinas Q1 economic dataBACK TO THE TOPHOMECHINAWORLDBUSINESSLIFESTYLECULTURETRAVELWATCHTHISSPORTSOPINIONREGIONALFORUMNEWSPAPERChina Daily PDFChina Daily E-paperMOBILECopyright 1995 -var oTime = new Date();
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