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ASIAdocument.write(“” + m[today.getMonth()+1]+ ” “+ today.getDate()+”, ” + theYear + ” “);HOMECHINAWORLDBUSINESSLIFESTYLECULTURETRAVELSPORTSOPINIONREGIONALFORUMNEWSPAPERChina Daily PDFChina Daily E-paperChina Daily Global PDFChina Daily Global E-paperCultureArtMusic & TheaterFilm & TVBooksHeritageEvents & FestivalsColumnsVideoPhotoCulture BooksBook designs that matterBy Zhang Kun in Shanghai( China Daily )
Updated:2013-11-26 10:09:29
Comments Print Mail Large Medium SmallThe winners of The Beauty of Books in China awards are showcased in a special section at the Shanghai Book Mall on Huaihai Road. [Gao Erqiang/China Daily]At the recent celebration of the beauty of book designs in China, Professor Yi Zhongtian suggested a prize should be given to “the dumbest design”.”It takes lots of time and cost to come up with it and yet neither readers nor anyone else likes it,” Yi explained about the bad designs. Too often nowadays, books are “over-designed”, making them heavy and difficult to read, said the Xiamen University professor and author of a series of best-selling books on Chinese history.The best book design should be invisible, “achieving maximum effect with minimum cost”, Yi said in a speech at the international forum on The Beauty of Books in China in Shanghai Library on Nov 15.Not so fastAs part of the Best Book Design from All Over the World competition organized annually by the Stiftung Buchkunst (German Book Art Foundation), The Beauty of Books in China campaign has been running in Shanghai every year since 2003.The forum was part of the grand celebration of the 10th anniversary of the campaign in China. At the same time, Shanghai International Book Designing Art Exhibition, the largest show on book designing in China since 1949, was launched at Shanghai Library. It closed on Nov 20.”In the age of Internet, the designing of paper books plays a more important role in keeping readers interested and the publishing industry thriving,” says Xu Jiong, director of Shanghai press and publication bureau, organizer of forum.”China publishes more than 200,000 new books every year. Our best designers are on par with those on the global stage. But a large number of average books in the market are of lower design quality, quite far from those in other parts of the world,” Xu says.The annual promotion of book designing has produced significant influence and impact in Chinas publishing and designing sectors, helping to improve the overall designing quality, he says.A veteran book designer, Renate Stefan has worked as a jury member for The Beauty of Books in China no less than seven times. Judging books in a strange language has turned out easier than the German designer first expected.”You can feel a book by touching and smelling it,” she says. A good design “flows into you quietly, rather than jumps into your face – you dont notice the design”.E-books are taking much of the market share of paper books, and she is not only aware of it, but also prepared to design e-books. Graphic design rules will still be applicable in e-books, she explains.Chinas book designs are not inferior to those in Western countries, she says.In fact, 11 books selected from the annual competition in China won Best Book Design awards in Leipzig, Germany – much more frequently than the Germans themselves, she says.This year, 21 books have been selected as winners of The Beauty of Books in China awards, and will participate in the international competition in Germany next year.These books are showcased in a special section at the Shanghai Book Mall on Huaihai Road in Shanghai until Dec 31.  8.03KRelated ArticlesNew book explains Chinese dreamTokyo War Crime Trial book published in ChinaBook briefs20th Beijing Intl Book Fair kicks offTagsBook designsPhotoHighlights of the 49th Annual Academy of Country Music AwardsCeremony held to honor Yellow Emperor at HuanglingBritish punk band “The Adicts” performs in BeijingUnique ways to memorialize the deceasedSino-German artists hold joint exhibitionArt creations from autistic childrenArtFilmCelebrityFashionFoodTravelStunning visions of lightTop 10 Chinese artists on Hurun Art List 2014Zhang painting takes top price at Sothebys auctionSino-German artists hold joint exhibitionArt creations from autistic childrenAdnans art shows power of landscapeMilan puts design in the spotlightPhotographer captures Beijings city gatesChinese artists early work on displayHong Kong art fair coming to BeijingChristies opens Beijing art space to expand businessArtist gives new life to radishesPosters of 33rd HK Film Awards unveiledThe Other Woman screens in LondonConverted 3D movie for Chinese market comes under questionAmy Adams to appear in Story Of Your LifePyramid scheme bolsters ticket salesNeed for Speed remains top of Chinas box officeIn memory of movie star Leslie CheungFilm heroes descend on BeijingJohnny Depp arrives in Beijing to promote film TranscendenceHarry Potter spinoff set for movie trilogyTom Cruise: Top Gun 2 would be funInternet erupts over Wen-Yao affairJackie Chan holds charity concert marking 60th birthdayTong Liya poses in blooming lavender flowersJing Boran poses for Mens uno magazineKevin Federline welcomes sixth childDavid Beckham to launch sportswear rangeRoyal couple start New Zealand tourEntertainment Weekly Photos: March 29 – April 4Charlie Sheen hasnt paid child support for 3 months?Halle Berry: All women multitaskAmy Adams to appear in Story Of Your LifeStar Tracks in AprilGao Yuanyuan poses for fashion magazineColccis Summer 2015 collection at Sao Paulo Fashion WeekMarion Cotillard poses for new Lady Dior adsDavid Beckham to launch sportswear rangeMogujie aims for fashionable toneDolce and Gabbana not convinced by Beckham designsAlexa Chung to host FITs Future of Fashion showFashion food hatsChina Fashion Week ends in BeijingBackstage at China Fashion Week9th China Super Model Final ContestStumbling models at China Fashion WeekPeng Liyuan visits Europe in styleFashion food hatsLegend Holdings invests in green tea companyDemand for early batch of spring green tea dropsGerman winemaking flourishes in the EastQueen of tea losing crown amid frugality driveAlcohol industry faces challenges amid anti-graft campaignVATS to promote well-known Napa Valley winesIllegal GM food raises concernsChina intercepts 143 food shipments in FebruaryChina looks to better supervise food, drug safetyVice Premier urges rural reform, food safetyItalian wine producers join hands to hit Chinese marketTop 10 most beautiful terraces in ChinaMountain paradiseGlimpses of Lhasas holiday seasonTop 10 destinations for female travelersTop 10 seldom-seen views around the worldQuanzhou charmsYunnan, a travel heavenCity of SpringsMorning sun showers snow-covered Great WallMixing old with new in central Vietnam2013 Top 10 Tourism Destinations Editors PicksStunning visions of lightInternet erupts over Wen-Yao affairHot wordsMy Love from the StarsTop 10sOscars 2014Leonardo DiCaprioKorean dramaShirley TempleAbacusLang LangKung fuPainting & CalligraphyVideoEasy Talk: Shopping and bargainingEasy Talk: Dating customsEasy Talk: E-book vs Paper bookColumnsRaymond Zhou:X-Ray Pauline D Loh:
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