ASIAdocument.write(“” + m[today.getMonth()+1]+ ” “+ today.getDate()+”, ” + theYear + ” “);HOMECHINAWORLDBUSINESSLIFESTYLECULTURETRAVELSPORTSOPINIONREGIONALFORUMNEWSPAPERChina Daily PDFChina Daily E-paperChina Daily Global PDFChina Daily Global E-paperSports / ChinaSoccerBasketballVolleyballTennisGolfTrack & FieldSwimmingMotorChinaStarsEditors Pick:Brazil World Cup-winning captain Carlos Alberto diesLippi to be coach of Chinas national team: reportRio 2016 Olympic GamesSilk Way RallyKobe BryantJust in:China beats Germany 7-4 in mens curling Olympic qualification10:31Gremio facing uphill battle in FIFA Club World Cup: coach10:12Spanish coach Lillo parts ways with Atletico Nacional09:59Bayern beat Paris Saint-Germain 3-1 in UEFA Champions League09:23Guoan swoops for Lucas08:41NBAs Shoemaker ending China stint08:41Russia banned from Pyeongchang Winter Olympics07:58David Shoemaker to step down after seven years as NBA China CEO14:46Former Jiangsu Suning striker Jo voted best player in Brazil10:42Paraguay part ways with coach Arce10:28new srcMarquee(“ScrollMe”,0,1,808,30,30,3000,3000,30)Take two as videos help win bid againBy Sun Xiaochen (China Daily) Updated:2015-08-05 07:45Comments Print Mail Large Medium SmallYao Ming speaks during the presentation for Beijing 2022 Olympic bid in Kuala Lumpur, Malaysia, July 31. [Photo/]Basketball star Yao Mings impersonation of a giant ice hockey goalkeeper in a promotional video for Beijings 2022 Winter Olympics bid raised smiles at the Kuala Lumpur Convention Center on Friday – and Meng Qingzhi, the videos executive director, was able to take a deep breath.”From the reactions of the International Olympic Committee members, I knew it worked,” Meng, a director with China Central Televisions sports channel, said on Tuesday.Following Beijings final presentation, which included four official promo videos, the IOC voted to award the city the right to host the 2022 Winter Olympics.”It seemed the message in the video was perfectly passed on to the IOC members, and the funny plot helped ease tensions during the serious presentations,” Meng said.In the 170-second video produced by Mengs crew, the 2.26-meter-tall Yao is a goalie in front of a child hockey player attempting to shoot a goal.”Yaos towering frame contrasting with the little kid symbolized the challenge of Beijings ambition to promote winter sports in China, while the scene of the child hitting the goal in the video implied that China will fulfill the promise,” said Cai Lu, producer of the promotional video series.Headed by renowned movie director Zhang Yimou, a team including members from CCTV, Beijing Television, Beijing Global Focus Media Co and Beijing Crystal Digital Technology Co shot the four videos played during speech breaks while Beijing made its presentation in Kuala Lumpur.The production crew overcame technical challenges as well as the difficulty of finding a set of hockey gear big enough to fit Yao.The biggest challenge was to appeal to an international audience again after the dramatic presentations for the Beijing Summer Olympics in 2008.”The world has been used to seeing red lanterns, calligraphy and tai chi as symbols of Chinese culture, so to outplay that seemed a big task,” said Wang Hui, deputy secretary-general and the spokeswoman for Beijings bid committee.In the fourth video, titled The Journey Is Reworded, somersault performances in the style of traditional Peking Opera ended with similar stunts during freestyle ski aerials.”The smooth edit of cultural elements together with winter sports action worked well as a new approach to attract the foreign audience,” said Tian Yuan, executive director for some of the video 8.03KRelated StoriesLIVE: Beijing lays out its case to hold 2022 Winter OlympicsVIDEO: Beijing ready to embrace Winter OlympicsPublic welcome Winter Olympics: Beijing mayorBeijing in race for Winter Olympics, with all-star delegationPhotoPyeongchang Winter Olympics torch relay kicks offTokyo marks 1,000 days until 2020 Olympic GamesFed Express eclipses his old foe Rafa againChinese sprinter Su Bingtian and wife hold wedding ceremony in hometownLi Na tastes local delicacy during WTA Wuhan OpenPlayer party held for 2017 WTA Wuhan OpenMost PopularWhats HotMurrays major quarterfinal streak ends with US Open loss to AndersonHighlightsWomens volleyball team receives heros welcomeNo.1 Djokovic outlasts Bautista Agut, into US Open quartersSerena Williams beats Keys to set up quarterfinal vs VenusChina Rio bound after volleyball World Cup titleSpecialIAAF World Championships Beijing 2015Beijing wins 2022 Winter Games bidLi Na retires from tennis17th Asian Games…| About China Daily | Advertise on Site | Contact Us | Job Offer | Expat Employment |Copyright 1995 -var oTime = new Date();
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