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By Bo Leung in London | chinadaily.com.cn | Updated:2017-12-06 00:35Chinese mobile app WeChat is working with cities wanting to attract more visitors from China.
At an event in Shanghai, WeChat revealed its CityExperience Mini Program, and its partnership with VisitBritain – the United Kingdoms official tourism body – as well as Tourism Australia, and Dubai Tourism.
The program aims to enhance WeChat users overseas travel experiences, while offering an interactive platform for tourism organizations wanting to better connect with Chinese travelers.
Chinese tourists are already an important consideration for global tourism agencies and they will become more so in future, with the number of Chinese people holidaying outside China expected to double to 200 million by 2022 from 2016s total.
Travis Qian, VisitBritains interim director for China and Northeast Asia, said: “VisitBritain is proud to partner with WeChat to promote the fantastic experiences that visitors can only get in London; from the British Museum, Selfridges, to the Shard, from Warner Bros Studio Tour, Soho Theatre, to The Sketch.”
He said VisitBritain will work with WeChat throughout the seasons, and attempt to extend the best welcome from Europe.
WeChat, which is called Weixin in China, has around 963 million active users.
“China is the worlds most valuable outbound market,” Qian said. “This partnership will see VisitBritain amplify its marketing reach in China, inspiring more visitors to book a trip to Britain right now.”
Tourism groups in London, Dubai and Sydney have developed digital guide maps for the CityExperience Mini Program, to help Chinese tourists navigate the cities and learn about their cultures and histories from official sources of information.
Through the app, Chinese travelers can also explore different attractions, shops, and restaurants, with the help of photos and audio guides that provide an immersive experience.
The facility also offers itinerary planning, with suggested durations for each attraction, information such as addresses, contact numbers, and sample schedules.
According to VisitBritain, there were 115,000 visits from China to the UK between January and June, which was up 47 percent on the previous year.Chinese visitors spent a record 231 million pounds ($310 million) during the same period, which was up by 54 percent.
VisitBritain said the nations hotels, shops, and visitor attractions continue to offer great value to travelers from China. As of October, the UK was 10 percent cheaper for Chinese tourists, compared to October 2015.Related StoriesOverseas tourists head to Britain in record numbersWeChat Pay digital wallet debuts in UKWeChat users send 38 billion messages dailyWeChat looks to connect with NYCE-commerce empowered by WeChats Mini ProgramPhoto4th World Internet Conference concludesStarbucks Reserve Roastery set to open in ShanghaiSmile to get discounts in Tmalls unmanned supermartTop 10 richest Chinese women in 2017World leading internet sci-tech achievements released in WuzhenTop tech CEOs take to the stage as Wuzhen Summit opensMost Viewed in 24 HoursState Council NewsVAT reform consolidating achievements, stabilizing expectationsVAT reform now solid tax policyTop 10Top 10 richest Chinese women in 2017Editors picksChina to build information infrastructure projectsWealth inheritors: less materialisticChina DataCyber China: The story so farQ&A With CEOSights and sounds of the future3D caught in sharp focusSpecial2017 Summer DavosChinas Q1 economic dataBACK TO THE TOPHOMECHINAWORLDBUSINESSLIFESTYLECULTURETRAVELWATCHTHISSPORTSOPINIONREGIONALFORUMNEWSPAPERChina Daily PDFChina Daily E-paperMOBILECopyright 1995 -var oTime = new Date();
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