ASIAdocument.write(“” + m[today.getMonth()+1]+ ” “+ today.getDate()+”, ” + theYear + ” “);HOMECHINAWORLDBUSINESSLIFESTYLECULTURETRAVELSPORTSOPINIONREGIONALFORUMNEWSPAPERChina Daily PDFChina Daily E-paperChina Daily Global PDFChina Daily Global E-paperBusiness /ViewEconomyPolicy WatchChina DataCompaniesMarketsIndustriesViewMotoringTechGreen ChinaChinese brands show creativity and innovationBy MIKE BASTIN(China Daily)Updated:2015-10-12 10:58Comments Print Mail Large Medium Small[Provided to China Daily]Once again it is fashion season in the major couture cities of Paris, Milan, New York and London. Last month, the spotlight was on London Fashion Week, but it should have been highlighting emerging market cities and their home-grown brands.
In particular, the annual Dalian International Fashion Festival, now in its 26th year, continues to grow at an amazing rate, gaining international recognition. This year, an incredible 450 brands were on display, including major global labels.
As Chinas fashion industry expands, it is gaining an international reputation for excellence. Companies are sprouting up to cater for upmarket clothing, while existing players are looking to increase their market share. One such fashion firm is Ellassay, a high-end womens clothing manufacturer in Guangdong. Ellassay is already well established in China and recently revealed plans to buy a Hong Kong company that owns the rights to German fashion brand Laurel Gmbh.
The acquisition would see the Chinese company take ownership of Laurels design, pricing and production rights, as well as all the German labels stores on the Chinese mainland. The 11.18 million euros ($9.98 million) price tag does not appear to be an obstacle to Ellassays global ambitions.
This latest move could put an end to the myth that Chinese companies are somehow incapable of building creative, emotional brands. But what is just as important is the appeal of elements of Chinese culture that are now appearing in fashion garments and accessories across the world.
Of course, in the countrys history, the clothing culture has always been associated with “style” and “elan”. Specifically, the Archaic brand was seen at this years Dalian International Fashion Festival with peony flowers at the forefront of its designs.
The labels dresses appear quintessentially Chinese with high collars and body-hugging silhouettes. But high-tech printing was also employed in the making of motifs. This is a clear infusion of creativity and technological innovation that runs right through the company.
Among the other Chinese brands making a splash in Dalian were the Kaimen kids clothing range and the Yousoku menswear brand. Both labels display a maturity and creativity that appears to typify the Chinese fashion industry.
But what lies behind this global ambition is the new found confidence and self-belief within the sector. The success of the Dalian International Fashion Festival and the global expansion of Ellassay have no doubt played a huge part in this.
As Chinas economy continues through a transitionary period from low cost production to premium brand building, the countrys fashion industry can be a beacon of light.
The author is a visiting professor at the University of International Business and Economics in Beijing and a senior lecturer on marketing at Southampton Solent Universitys School of Business. The views do not necessarily reflect those of China Daily.8.03KRelated StoriesTop fashion designers with Chinese originsFashion brands get makeover in ChinaAsias new fashion window?Feel the imperial-style fashion at Palace Museum night showBlend fashion with naturePhotoIncubator centers set up to boost start-upsTop 10 performing cities in ChinaTourist attractions receive 29.62 million visitors during Golden WeekTop 10 most competitive economiesDriving is a reality, not a dream, for the disabledWards top 10 best interiors 2015China Economy By NumbersChina Economy by Numbers – Dec China Economy by Numbers – Nov NewsmakerTop executive of Infor has head in the cloud Zwilling stays at cutting edge of the kitchenware industryMost ViewedTodays Top NewsPrivate sectors support for climate change reaches new levelLiu stays on at Didi Kuaidi despite battling breast cancerChina stands by to join IMFs SDRNew strategies needed to boost global economic developmentInternet courses go through learning curveChina to implement plan for transparent global tax regime next yearCentral bank to expand relending pilot programEvergrowing Bank reports 13.9% rise in profitsHot TopicsFiat SpA Peugeot SA Taxi app Internet finance Housing price Disneyland WeChatEditors PicksTop 10 countries with the biggest gambling losses Top 9 International Engines of the Year Sino-US business relations: Views from the boardroom Top 10 favorite hotel brands of rich Chinese SpecialsChina-ASEAN Information Harbor ForumSummer Davos 2015Zhanjiang on Maritime Silk Road…| About China Daily | Advertise on Site | Contact Us | Job Offer | Expat Employment |Copyright 1995 -var oTime = new Date();
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